It is argued that acquiring new clients costs in the order of five times the rate of retaining existing ones. I would maintain that the ratio might be considerably more than this, especially when you factor in the likelihood of additional business that your existing clients could provide.
We recently upgraded the alarm system for one of our well established clients, who has been delighted with the quality of service that we have provided over the years.
Like any other piece of technology, alarm systems have changed significantly over the past 15 years that we have been installing them. We now offer network connectivity with operation via smart mobile platforms and it was this was what our client found particularly appealing. The whole process was also completed within five days.
We also like to reward our existing clients for their loyalty, so we always like to too provide a competitive quote when they are looking for system enhancements or upgrades.
Treating your current clients well guarantees that they will keep coming back for more.